Rapunzel of Sweden - Our story
At Rapunzel of Sweden, we create fabulous hair days, every day! With 15 years of expertise in the industry, a passion for customer service and a wide range of high quality hair extensions, both permanent and temporary, our range appeals to both the general public and hairdressers.
Rapunzel of Sweden was born when the founder, Ida Backlund, cut her hair at a young age. However, she soon regretted it and wanted her long hair back, but realised that there was a real shortage of high-quality hair extensions available to the general public. So she decided to fill the gap in the market. Ida had a clear vision – offering hair extensions of the highest quality with the best possible service, and a clear focus on the idea of do-it-yourself. She started Rapunzel of Sweden in 2007.
Today, we are Northern Europe’s leading player in hair extensions via rapunzelofsweden.com and have won numerous prizes and awards over the years. We also have our own salons in Sweden and Finland, where our experts confidently bring our customers’ hair-related dreams to life, every day.
Despite our booming success, we have never lost our focus. For us, quality and service are always our top priorities, and we work continuously to develop and bring out new products that give our customers the very best.
HIGHLIGHTS OVER THE YEARS
2007
Rapunzel of Sweden founded by Ida Backlund in Umeå, North Sweden.
2009
Moved from paper order-
tracking system to digital.
Photo: Fredrik Larsson
2011
Rapunzel Store Concept
is created.
2013
Proud winner of the award Digital Gasell in Sweden. With the motivation: "The past three years this company has grown by 366% and reached a turnover of an amazing 80 million Swedish kronor.” Gustav Radell, Head of Marketing at Google Sweden.
Photo: Jesper Frisk/Dagens Industri
2013
New Rapunzel HQ is built in Umeå.
1500 m² hair extensions.
Photo: Fredrik Larsson
2014
Rapunzel is awarded SvD’s Business Achievement of the Year Award.
Photo: Magnus Hjalmarson Neideman/SvD
2015
Receives the Royal Patriotic Business Society Medal.
Photo: Kungliga Patriotiska Sällskapet
2016
Rapunzel Store Concept goes
international. Opens in Helsinki.
RAPUNZEL - AN AWARD WINNING COMPANY
